The demand for video content is growing. Wyzowl reports that 91% of consumers want to see more video content from brands and businesses. It doesn’t only help them learn more about a business but also guides their buying decisions and loyalty to a brand.
This makes it clear — video content is more than just a nice-to-have marketing tool in 2023. It is a must-have.
It strengthens external communication with customers and is an effective means of internal communication. You can even use videos to foster team spirit or reinforce company values when business becomes turbulent.
However, adding ‘fun’ and ‘exciting’ elements to corporate videos is often a challenge. It’s difficult to make these videos interesting and innovative.
So in this post, we’ll share a range of creative, fun, and even festive corporate video ideas along with how to measure the success of your videos.
Let’s get started!
There are several reasons why traditional corporate videos fail. The most important reason is the “cookie-cutter” trap — meaning most traditional corporate videos use standardized, generic video templates that lack innovation and creativity.
The use of generic templates makes videos predictable, resulting in monotony and ultimately a failure to captivate the target audience. Most viewers disengage even before the video delivers its core message.
Plus, the lack of creativity leads to audience alienation. When viewers are bombarded with similar, uninspiring content, they may perceive your company as unoriginal or out of touch. Your failure to distinguish your brand through creative storytelling and unique visual elements contributes to a missed opportunity for connection.
This is particularly true because the average attention span is no longer than 8 seconds today. If you do not manage to capture their attention in the first 8 seconds of your video and they can already guess what’s going to come, you’ll lose your audience real quick.
Other reasons why traditional corporate videos fail include:
Interestingly, the root cause of many of these issues is the same — the cookie-cutter trap. Businesses hesitate to explore new video production and editing styles tailored to their target audience. Instead, they want to stick to ‘standard templates.’ This reluctance to embrace creativity and tailor content to their unique audience hinders the potential for creating more impactful and engaging videos.
Before we dive into the ideas, let’s learn a bit about the categories of corporate video ideas. Categories are strategic frameworks that guide the tone, style, and purpose of corporate videos.
They provide a roadmap for aligning content with specific communication goals, ensuring that the message is not only delivered but also received in a manner that resonates with the intended audience.
Without a defined category, your corporate video may lack direction and fail to connect with the audience. This lack of focus will not only mean a waste of money but will also dilute the impact of your efforts.
To choose the right category, consider the target audience, communication goals, and the desired emotional response. Whether you plan to inform, entertain, or inspire, the category should complement the intended message.
With that said, some of the most popular categories are:
Creativity demands that you think outside of the box. Ditch the common scripts and narratives you’ve seen so far and explore unique angles. How can you do that? Here are a few ideas to include in your next video:
You can share glimpses of the inner workings of your business to add authenticity and establish a deeper connection with your audience. It could be scenes of your manufacturing process, daily operations, or even team brainstorming sessions.
An employee spotlight video is an excellent way to combat the ‘lack of human touch’ issue in most corporate videos. You can highlight the human side of your business by showcasing personal journeys, achievements, and the unique perspectives of team members on company matters.
We helped Blackwoods create such a video (watch here). It not only boosted their reputation in the industry but also attracted top talent — people who wanted to be a part of the same company culture.
Products tend to become more meaningful to customers when they know the backstory, i.e., what sparked the idea and how the product was manufactured.
Another way to be creative in a formal tone is to share insights, industry trends, and expert opinions. This will also establish your company as a thought leader. Here’s a great example of a thought leadership video by Zendesk.
When you capture genuine testimonials, there’s a high chance you’ll get unscripted video content. Your speaker’s tone and choice of words are going to be spontaneous, which injects their personality into your video content.
As a company, this will help build credibility and trust, influencing potential customers in a powerful way.
Seasonal video content is a great way to let your audience know that your company is “human”.
A study by Animoto revealed that 55% of consumers made a purchase upon viewing a holiday video.
Here are a few festive video ideas for corporates:
Offer a behind-the-scenes look at how your company celebrates holidays. Showcase unique traditions, office decorations, and employee festivities to humanize your brand and develop a sense of community.
Create videos that highlight your company’s involvement in community service or charitable initiatives during the holiday season. This not only contributes to a positive brand image but also resonates with socially conscious consumers.
If you sell season-relevant products/services, showcase them in the context of holiday gifting. Create visually appealing videos that represent your products/services as thoughtful and meaningful gifts.
Reflect on the achievements and milestones of the past year in a holiday-themed video. You can express gratitude to customers, clients, and employees and share your goals for the future. In addition, keep in mind these three tips to ace holiday videos:
Adding humor to your corporate videos is a challenging task. That’s because the wrong sort of humor can act as a repellent for your target audience.
But if you manage to get it right, it can make your brand memorable for years to come. Note that the comedic element is not limited to storytelling. You could opt for other video styles too, such as pranks, parodies, wordplay, or even interactive videos.
Here are a few more ideas:
Arrange friendly office challenges or games that showcase teamwork. Capture the energy and enthusiasm of your team as they participate in these engaging activities.
Create a humorous series that provides a comedic take on the daily routines and experiences of employees. This humanizes your workplace and makes it relatable and entertaining for both internal and external audiences.
Inject some light-hearted humor with carefully planned office pranks. Ensure they are in good taste and resonate positively with your audience. Be careful not to offend, hurt, or embarrass anyone in the process.
Showcase the fun side of team-building activities or retreats. Capture moments of collaboration, laughter, and shared experiences that strengthen the bonds among team members.
Internal videos can be about employees, plans, new policies, year reviews, or new processes and technology.
They significantly enhance communication within an organization and bring about a strong morale boost — especially if they showcase employee or organization achievements.
Here are some ideas for internal corporate videos:
Welcome new hires with informative onboarding videos that introduce them to the company culture, values, and key team members. These videos can also provide an overview of company policies, facilities, and expectations, allowing for a seamless onboarding process.
Develop comprehensive training videos for employee skill development. Whether it’s product training, software tutorials, or professional development courses, videos can make the learning process more effective and engaging.
Showcase the achievements, skills, and contributions of individual employees through spotlight videos. This not only recognizes their efforts but also makes them feel appreciated.
Another variation of this is the alumni video, such as the alumni interviews we filmed and edited for UNSW.
You can replicate this strategy for your alumni employees. By showing these videos to your current workforce and featuring them on your social media platforms and website, you can instill a sense of pride and loyalty among existing employees.
Remind your employees of the company culture and values by creating videos that embody the organization’s ethos. Feature testimonials, success stories, and glimpses into the day-to-day work life at your company. This will strengthen the connection between employees and shared values.
Corporate anniversary videos mark milestones. They showcase the company’s journey, achievements, key moments, and expressions of gratitude. By doing so, these videos serve as a means to:
Here are some unique ways to film and share your corporate anniversary videos:
Filming a video is only one part of the equation. The other part is measuring its performance. Here’s how you can do it:
Now that you’ve got a plethora of innovative corporate video ideas, it’s time to bring them to life. Feel free to reach out to us if you’d like to add a professional element to your videos. We have a combined experience of over 40 years at Ivory Media and have successfully executed a wide range of corporate video ideas. We’d love to do the same for you!