Ivory Media has worked with UNSW across multiple discipline areas for close to 5 years. We recently worked with the UNSW Business School to conceptualise, create and deliver a series of student profile videos to support their 2021-22 recruitment campaign.
Each video featured a current UNSW student detailing their time at UNSW, with a focus on how the university had helped them to achieve their career goals. We drew on strategic talent selection, a robust interview style and rich visual storytelling to create engaging and insightful pieces that played a key role in the school’s overall recruitment activities.
Engaged us for:
Video Production, Photography, Marketing, AnimationThe University of New South Wales (UNSW) is a public research university in Sydney, New South Wales, Australia. Established in 1949, UNSW is one of Australia’s leading universities, consistently ranking amongst the top universities in the world.
UNSW offers a wide range of undergraduate and postgraduate programs in a variety of fields, including business, engineering, law, science and the arts. The university also has a strong international focus and has strategic partnerships with universities across the globe.
Equipping future students
University applicants must be able to envision their potential university experience before making a decision as to where they’ll study. We knew potential applicants needed to catch a glimpse of themselves within each individual profiled in this video series. By taking the time to meet each of the students who took part and prioritising a genuine understanding of who they are, we were able to authentically reflect their experiences and their lives within our work.
As the campaign needed to run effectively across websites, EDMs, social media platforms (including Facebook, YouTube and Instagram), we created seamless deliverables that built continuity across these varying consumer touchpoints.
Capturing the UNSW Business School essence
Our work resulted in a series of videos that intuitively reflected the exciting, challenging and fulfilling nature of being a UNSW Business School student. Each video reflected the diversity of the student population, outlining the path forward that a potential application may anticipate for their own learning experience and career development. Get to know the UNSW Business School students and see our work in action.
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