Crafting a Stronger Brand for Workhorse Workwear

Industrial Strength Production

At Ivory, nothing gets us excited more than developing a creative vision with our clients and then bringing it to life! We were recently approached by the WorkHorse product and marketing team with a new and exciting project – the launch of their wet weather range of workwear.

Naturally, we were thrilled to be a part of such a significant campaign and immediately got to work. We knew that the key to success was creating a hero video that would capture the essence of WorkHorse and showcase their commitment to quality and innovation.

Engaged us for:

Video Production, Photography, Animation

To make it happen, we undertook our thorough production process, which involved synthesizing market research and understanding the target audience and creative trends. We worked to devise an execution that would align with WorkHorse’s brand values and resonate with their audience.


We assembled our talented production team and got to work, shooting in the Blackwoods warehouse in Greystanes. The shoot day was intense, and the whole team worked together to ensure everything went off without a hitch. We were thrilled with the results and proud of the hero video we created for WorkHorse.

At Ivory Media, we are passionate about creating exceptional content that exceeds our client’s expectations. Working with the WorkHorse team was a fantastic experience, and we’re excited to see their new wet weather range of workwear take the market by storm. We are delighted to have been a part of this campaign, and we can’t wait to see what the future holds for WorkHorse.

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