Princeton Health

Asset conception and creation

Princeton Health and its sister company, Princeton Digital approached Ivory Media to create promotional videos to showcase their products and services. These assets were designed to be used within EDMs, client meetings, on their website, and within presentations at events they hosted for marketers within the pharmaceutical industry.

Engaged us for:

Video, Animation

Princeton Health produces a wide range of high-quality resources and educational tools that assist healthcare professionals with treating their patients. The large majority of these resources are available to doctors on a complimentary basis, courtesy of Princeton Health’s long-standing partnership with biotechnology and pharmaceutical companies. As an Affiliate Member of Medicines Australia, all Princeton products comply with the Medicines Australia Code of Conduct.

Unique, engaging deliverables

We worked collaboratively with Princeton Health to develop unique and engaging video concepts and managed their completion into post-production. This involved full pre-production services, including creative development, scripting, storyboarding and casting of talent. We then produced the live-action and animation videos, achieving their strategic outcomes within a tight 3-week deadline.

Results that exceeded expectations

We crafted two promotional videos (one live-action and one animation) that surpassed Princeton Health’s expectations. We were able to achieve these results through our close working relationship, intimately understanding their strategic needs and collaborating closely across scripting, storyboarding, production and post-product to ensure all key messages were clearly communicated.

These two video pieces have helped Princeton Health to secure new business from their existing clients, with more use planned for the future.

View more of our recent work