After more than ten years of serving loyal clients, FTC were in need of a significant rebrand in order to reflect their quality of work and reassert their position within the market. Ivory was tasked with developing a new visual brand identity, including a new logo, a new website and new marketing materials.
Engaged us for:Logo Design, Brand Development, Graphic Design, Website Design, Website Development
Finance & Tax Consultants (FTC) are a network of finance professionals who implement and deliver bespoke financial services to individuals, start-ups and established businesses. They offer accounting, company creation, taxation advice, procurement and business advisory services.
Crafting a premium brand identity
We knew that a premium service required a premium brand identity. To that end, we developed an entirely new logo, building a streamlined and refined aesthetic that speaks to their professional audience of small-to-medium businesses. We shaped a device that drew on the original ‘FTC’ logo, centering around an abstract human icon that incorporated each of the three letters.
A refreshed brand that’s ready for action
We brought new energy, focus and craft to the FTC brand. Our work encompassed a ground-up redesign of their new brand identity, resulting in a premium logo, new stationery, a new website and a wide range of marketing collateral that was used across advertising and web presences.