CNH Industrial: a four-year launch partnership.

CNH Industrial sits behind some of the biggest names in agricultural machinery. Its buyers are farmers and operators: people who know the equipment better than most marketers ever will, who buy on long cycles, and who can spot staged content in the first two seconds.

The tension every big ag brand lives with is the gap between where the buying attention has gone and what the industry's content looks like. The audience moved to short-form video, watched from the cab and the kitchen table. Most machinery marketing stayed in brochures and trade ads. Whoever closed that gap first, and closed it credibly, would own the attention.

The insight was simple and strict: this audience rewards authenticity and punishes gloss. So nothing staged, nothing stocky. We directed and produced content around the machinery doing its actual job, in real paddocks and real conditions, and cut it native for the platforms where this audience now spends its evenings.

It started with the SenseSpray launch: vertical films that introduced new spray tech to Australian farmers in the feed. The launch landed, and the relationship grew from there into a four-year partnership covering the Steiger 715, the New Holland CR10, the Case IH 25B and the campaigns in between.

The content helped drive millions in sales along the way. In a sector where suppliers get churned annually, being kept for four years is its own result. Each launch has its own page below.