Overview
When you’re launching a class-leading product you want to make a splash. When that product is the most powerful tractor in the country, it has to be a really big splash!
Case IH Australia/New Zealand approached Ivory Media to visually capture the impressive, beautiful beast that is the Steiger 715 Quadtrac at a variety of eye-catching locations.
Project
Steiger 715 Product Launch
Client
What we did
Video, Photography, Aerial Photography
Approach
We dispatched a 2-person production crew to beautiful Temora for 3 days. Our highly skilled videographer and photographer had a whale of a time shooting the giant tractor in action on the farm, showing off its range of implements (sowers, seeders, tillers etc.).
This required a variety of shooting techniques, including shooting from a buggy side-by-side the beast, as well as a number of different drone approach shots, several of which involved “dogfights” with a very persistent hawk!
Keeping with the aeronautical angle, we also got some impressive stationary shots of the majestic tractor in the Temora Aviation Museum, rubbing shoulders with one of the last remaining Spitfire fighter planes. As a cute extra, we filmed little Lachie playing with his model of the Quadtrac before climbing into the cab of the actual machine.
Outcome
Case IH were blown away with the suite of over 30 videos and 300 still images we provided, approving all materials on the first round before putting them into action for the launch event, social media platforms, brochures and the Case IH website.
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Frequently asked questions
What Is a Corporate Video?
A corporate video is a marketing video produced by a business. It is mainly used to raise awareness of your brand and services. There are multiple types, such as training, educational, testimonial, explainers, company profile videos, and more.
What sort of video should I create for my business?
The type of video you should create for your brand really depends on your objectives and what you’re trying to achieve. For instance, if you’re releasing a new product, product videos can be an effective way to showcase its features and benefits. If your goal is to educate your viewers about your particular service or brand, an instructional video might be the best approach. It’s always best to start by clearly defining your goal and then devising a plan from there to create a video that aligns with your brand’s message and resonates with your target audience.
How Long Does It Take to Produce a Corporate Video?
It typically takes four to six weeks to take a corporate video from pre-production to the final editing stage.
How Much Does Corporate Video Production Cost in Australia?
Corporate video production costs in Australia start at $5000 and there’s no upper limit. The exact cost depends on your vision, requirements, and style.
What Factors Influence the Cost of Video Production?
The length of the video, the complexity of the script, the level of editing required, the use of special effects, and location expenses are some factors that affect the cost of video production. There are many more variables to consider!
