Career Discovery Mentoring: showing alumni what mentoring gives back

UNSW came to us for a testimonial video for their Career Discovery Mentoring Program (CDMP) 2024. The goal: get more graduates registering as mentors by showing the program’s benefits through real mentor and mentee stories.

We worked closely with UNSW’s Alumni team on the plan. Interview questions for mentors and mentees covered the brief: an overview of the CDMP, the impact of mentoring, the people in the program, and a clear invitation for alumni to step up. After a thorough recce we booked a visually strong space on campus and brought in extra equipment for the shoot.

On the day, we kept the set comfortable and relaxed, and directed the talent to draw out honest, compelling answers.

The finished video met every objective: an engaging overview of the CDMP and a clear picture of what mentoring does for students. The client was delighted with the result.