Overview
UNSW approached Ivory Media to create a testimonial video for their Career Discovery Mentoring Program (CDMP) 2024, aiming to encourage graduates to register as mentors. The video needed to showcase the program’s benefits, highlight mentor-mentee experiences, and motivate alumni to participate in mentoring students.
Approach
We collaborated closely with UNSW’s Alumni team to develop a comprehensive video plan. Interview questions were crafted for mentors and mentees to address specific client requirements – such as providing an overview of the CDMP; illustrating the transformative power of mentoring; profiling program participants; and encouraging alumni to become mentors. After extensive recceing Ivory booked a visually appealing space at UNSW for the shoot and secured additional equipment to ensure high-quality production.
Outcome
On the day of the shoot, Ivory’s team made sure to provide a comfortable and relaxed environment for all participants. We directed the talent to ensure the capturing of compelling responses that aligned with the project’s goals.
The resulting video successfully met all of the client’s objectives, providing an engaging overview of the CDMP and highlighting the positive impact of mentoring on students’ lives. Our client expressed deep satisfaction with the final product, indicating that our execution of the project was overwhelmingly successful in achieving its intended purpose.
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Frequently asked questions
What Is a Corporate Video?
A corporate video is a marketing video produced by a business. It is mainly used to raise awareness of your brand and services. There are multiple types, such as training, educational, testimonial, explainers, company profile videos, and more.
What sort of video should I create for my business?
The type of video you should create for your brand really depends on your objectives and what you’re trying to achieve. For instance, if you’re releasing a new product, product videos can be an effective way to showcase its features and benefits. If your goal is to educate your viewers about your particular service or brand, an instructional video might be the best approach. It’s always best to start by clearly defining your goal and then devising a plan from there to create a video that aligns with your brand’s message and resonates with your target audience.
How Long Does It Take to Produce a Corporate Video?
It typically takes four to six weeks to take a corporate video from pre-production to the final editing stage.
How Much Does Corporate Video Production Cost in Australia?
Corporate video production costs in Australia start at $5000 and there’s no upper limit. The exact cost depends on your vision, requirements, and style.
What Factors Influence the Cost of Video Production?
The length of the video, the complexity of the script, the level of editing required, the use of special effects, and location expenses are some factors that affect the cost of video production. There are many more variables to consider!
