Overview
At Ivory Media we have a long history of engagement with UNSW’s Division of Equity Diversity & Inclusion (EDI), so when they asked us if we could visually capture their fabulous Diversity Fest we jumped at it! We love capturing amazing events via video and photography, and Diversity Fest is a spectacular example of a collaborative community-based event, where everyone contributes to celebrating and supporting diversity in all its myriad forms.
Approach
Working closely with the EDI team we drew up a detailed plan to ensure each of the many amazing activities and talks would have their chance to shine. This included specifics around opportunities for photography and video overlay, as well as suggestions for interviews and other visual “must-haves”.
The event ran all day at multiple locations around the campus, so it was “all hands on deck!” for our video & photography crew, while our in-house producer kept everything smoothly running on schedule.
Outcome
The resulting Diversity Fest highlights video was extremely well received and along with our stunning photography portfolio will be used as promotional collateral for Diversity Fest 2024.
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Frequently asked questions
What Is a Corporate Video?
A corporate video is a marketing video produced by a business. It is mainly used to raise awareness of your brand and services. There are multiple types, such as training, educational, testimonial, explainers, company profile videos, and more.
What sort of video should I create for my business?
The type of video you should create for your brand really depends on your objectives and what you’re trying to achieve. For instance, if you’re releasing a new product, product videos can be an effective way to showcase its features and benefits. If your goal is to educate your viewers about your particular service or brand, an instructional video might be the best approach. It’s always best to start by clearly defining your goal and then devising a plan from there to create a video that aligns with your brand’s message and resonates with your target audience.
How Long Does It Take to Produce a Corporate Video?
It typically takes four to six weeks to take a corporate video from pre-production to the final editing stage.
How Much Does Corporate Video Production Cost in Australia?
Corporate video production costs in Australia start at $5000 and there’s no upper limit. The exact cost depends on your vision, requirements, and style.
What Factors Influence the Cost of Video Production?
The length of the video, the complexity of the script, the level of editing required, the use of special effects, and location expenses are some factors that affect the cost of video production. There are many more variables to consider!
