Overview
At Ivory Media, nothing gets us excited more than developing a creative vision with our clients and then bringing it to life. We were recently approached by Blackwoods – Australia’s giant supplier of industrial and safety products – to help launch their Workhorse range of wet weather workwear.
Naturally, we were thrilled to be a part of such a significant campaign and immediately got to work. We knew that the key to success was creating a hero video that would capture the essence of Workhorse and showcase their commitment to quality and innovation.
Approach
To make it happen, we undertook our thorough production process, which involved synthesising market research and understanding the target audience and creative trends. We worked to devise an execution that would align with Workhorse’s brand values and resonate with their audience.
We assembled a team of exceptional vendors, cinematographers, gaffers, and hair & make-up professionals. We coordinated each department across multiple meetings, location scouts and briefings, culminating in a single successful shoot day on location at Blackwoods’ Greystaynes warehouse – a location that added authenticity to the end products and helped keep the costs down.
Editing, motion graphics and colour grading were completed in-house at Ivory.
Outcome
Blackwoods were thrilled with the resultant hero video which garnered over 200k views on YouTube and a record number of repostings on LinkedIn. The combination of video and photography helped to provide a significant uptick in sales and engagement with the brand.
Blackwoods were so impressed with our work they invited us back for a second stint to showcase their summer stretch workwear range!
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Frequently asked questions
What Is a Corporate Video?
A corporate video is a marketing video produced by a business. It is mainly used to raise awareness of your brand and services. There are multiple types, such as training, educational, testimonial, explainers, company profile videos, and more.
What sort of video should I create for my business?
The type of video you should create for your brand really depends on your objectives and what you’re trying to achieve. For instance, if you’re releasing a new product, product videos can be an effective way to showcase its features and benefits. If your goal is to educate your viewers about your particular service or brand, an instructional video might be the best approach. It’s always best to start by clearly defining your goal and then devising a plan from there to create a video that aligns with your brand’s message and resonates with your target audience.
How Long Does It Take to Produce a Corporate Video?
It typically takes four to six weeks to take a corporate video from pre-production to the final editing stage.
How Much Does Corporate Video Production Cost in Australia?
Corporate video production costs in Australia start at $5000 and there’s no upper limit. The exact cost depends on your vision, requirements, and style.
What Factors Influence the Cost of Video Production?
The length of the video, the complexity of the script, the level of editing required, the use of special effects, and location expenses are some factors that affect the cost of video production. There are many more variables to consider!
