Overview
Following the success of the video we did for their Workhorse Wet Weather range of industrial clothing, Blackwoods charged us with providing a similarly dynamic video to showcase their Workhorse Stretch range. This time round they wanted us to film somewhere other than their warehouse, so we put our thinking hardhats on.
Approach
We really wanted to get a rugged setting to show off the Stretch range, so we were delighted to find that Blackwoods had a great relationship with BlueScope Steel. That opened the door for us to shoot at Port Kembla Steelworks – the same location used by Jimmy Barnes for his iconic “Working Class Man” music video, and the perfect authentic backdrop to showcase the ultra-rugged Workhorse apparel in action.
Overcoming the challenges presented by filming at a live steelmaking production site where safety is paramount (limited crew, location and gear restrictions), we got all the key shots to give the video a suitably gritty presentation.
Outcome
With nearly 320,000 views on YouTube, you could say we made quite an impression. Blackwoods heartily agreed, using the video extensively in their promotions for the Workhorse Stretch range.
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Frequently asked questions
What Is a Corporate Video?
A corporate video is a marketing video produced by a business. It is mainly used to raise awareness of your brand and services. There are multiple types, such as training, educational, testimonial, explainers, company profile videos, and more.
What sort of video should I create for my business?
The type of video you should create for your brand really depends on your objectives and what you’re trying to achieve. For instance, if you’re releasing a new product, product videos can be an effective way to showcase its features and benefits. If your goal is to educate your viewers about your particular service or brand, an instructional video might be the best approach. It’s always best to start by clearly defining your goal and then devising a plan from there to create a video that aligns with your brand’s message and resonates with your target audience.
How Long Does It Take to Produce a Corporate Video?
It typically takes four to six weeks to take a corporate video from pre-production to the final editing stage.
How Much Does Corporate Video Production Cost in Australia?
Corporate video production costs in Australia start at $5000 and there’s no upper limit. The exact cost depends on your vision, requirements, and style.
What Factors Influence the Cost of Video Production?
The length of the video, the complexity of the script, the level of editing required, the use of special effects, and location expenses are some factors that affect the cost of video production. There are many more variables to consider!
