Overview
Australia’s giant supplier of industrial and safety products, Blackwoods, wanted to better engage with potential talent across the market to fill key roles and improve external perceptions of the company as an employer. They sought to showcase what it’s like to work at Blackwoods and highlight the stories of their employees.
Project
EVP Project
Client
What we do
Video & Photography
Approach
To bring Blackwoods’ employee stories to life, we began by pre-interviewing a selection of talented individuals across the organisation. This allowed us to understand their unique perspectives and experiences working at Blackwoods.
We deployed our seasoned production crew across two states to capture authentic interviews and compelling b-roll footage at various Blackwoods locations. Our team immersed themselves in the day-to-day operations, working closely with employees to document their stories in a genuine and relatable way.
In the edit suite, we carefully wove together the diverse narratives into a cohesive video that highlighted the common themes of camaraderie, job satisfaction, and pride in the Blackwoods brand.
Outcome
The video launch and broader branding efforts led to over 1,000 new company followers, directly demonstrating the impact of the video content in driving audience growth.
There was a demonstrated improvement in the performance of Blackwoods’ job advertising campaigns, with a 22% increase in ads rated as “High” performing. Additionally, Blackwoods experienced a 35% decrease in average time-to-fill for new hires.
This significant improvement highlights Ivory Media’s success in positively impacting the client’s talent acquisition through compelling video content.
Our Creative process
Ready to release the magic?
Bringing client visions to life
Our recent blogs
Frequently asked questions
What Is a Corporate Video?
A corporate video is a marketing video produced by a business. It is mainly used to raise awareness of your brand and services. There are multiple types, such as training, educational, testimonial, explainers, company profile videos, and more.
What sort of video should I create for my business?
The type of video you should create for your brand really depends on your objectives and what you’re trying to achieve. For instance, if you’re releasing a new product, product videos can be an effective way to showcase its features and benefits. If your goal is to educate your viewers about your particular service or brand, an instructional video might be the best approach. It’s always best to start by clearly defining your goal and then devising a plan from there to create a video that aligns with your brand’s message and resonates with your target audience.
How Long Does It Take to Produce a Corporate Video?
It typically takes four to six weeks to take a corporate video from pre-production to the final editing stage.
How Much Does Corporate Video Production Cost in Australia?
Corporate video production costs in Australia start at $5000 and there’s no upper limit. The exact cost depends on your vision, requirements, and style.
What Factors Influence the Cost of Video Production?
The length of the video, the complexity of the script, the level of editing required, the use of special effects, and location expenses are some factors that affect the cost of video production. There are many more variables to consider!
