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It’s no secret that video has become the crème de la crème of content marketing. With a whopping 86% of businesses using video as a marketing tool in 2021, it’s clear that this visual medium is a force to be reckoned with. But with so many businesses jumping on the video bandwagon, how can you stand out and, more importantly, boost your sales? 

How to Make the Most of Your Video Content and Skyrocket Your Sales

1. Create A Killer Product Demo Video

“Show, don’t tell” is the golden rule of storytelling, and it applies to marketing too. So, why not create a kickass product demo video that showcases your product in action? Show your audience how your product works, its unique features, and how it can solve their problems. Remember, the more engaging and entertaining your video, the higher the chances that your audience will be to hit that ‘Add to Cart’ button!

Pro tip: Keep it short, sweet, and to the point. Nobody wants to sit through a 30-minute infomercial.

2. Unleash the Power of User-Generated Content

Video testimonials and user-generated content (UGC) are marketing gold! Encourage your customers to share their experiences with your product in a video format. This is a fun way to boost the credibility of your brand, as well as create a sense of community among your customers. Plus, it’s always nice to see real people enjoying your product, right?

Pro tip: Share these UGC videos on your social media platforms and offer incentives to customers who create the best ones.

3. Add A Twist of Humour with Funny Skits

Who doesn’t love a good laugh? Funny skits and humorous videos can be a great way to grab your audience’s attention while showcasing your product in a lighthearted manner. Be it a parody, a comedy sketch, or a hilarious take on an everyday situation, humour can be a powerful tool in boosting your sales.

Pro tip: Know your audience and be mindful of the type of humour you use. You don’t want to offend anyone with your jokes!

4. Behind the Scenes: Show the Human Side of Your Business

People love stories, and they love to connect with the people behind the brands they support. So why not take your audience on a journey behind the scenes of your business? Share the story of how your product was created, introduce your team members, or even give them a sneak peek into your daily operations. This transparency can create a stronger connection with your customers, which means they may have stronger reasons to choose your product over your competitors.

Pro tip: Keep it real and authentic—no need for fancy production or scripted dialogues. Let your audience see the true you!

5. Educate and Entertain with How-to Videos

How-to videos can be a fantastic way to showcase your product while providing valuable information to your customers. Teach them how to use your product, share tips and tricks, or even create a series of how-to videos for different aspects of your product. This is an excellent way to position your business as an expert in your field, all while improving your connection with your audience by keeping them engaged. 

Pro tip: Break down complex topics into simple, easy-to-understand steps. And don’t forget to keep it fun and engaging!

6. Collaborate with Influencers for a Win-Win Situation

Influencer marketing is here to stay, and collaborating with the right influencers can give your sales a significant boost. Choose influencers whose values align with your brand and have them create engaging video content featuring your product. This not only exposes your product to a larger audience but also adds credibility to your brand. 

Pro tip: Look for micro-influencers with a highly engaged audience rather than just focusing on the number of followers.

7. Make Sure Your Video Content Matches the Length Suitable for Each Social Platform

When it comes to social media, one size does not fit all. Different platforms have different video length requirements, and it’s essential to optimize your video content according to these individual specifications. By tailoring your video content to each platform, you can maximise engagement and boost your sales effectively.

For instance, Instagram is best suited for short, visually appealing videos that can be easily consumed within the platform’s 60-second limit. In contrast, YouTube allows for longer videos that tell a more in-depth story or provide detailed information about your product or service.

Pro tip: Familiarize yourself with each platform’s video length requirements and make sure to create video content that caters to these specific guidelines. Keep in mind that shorter videos generally perform better on social media, so aim to create concise and engaging content that will grab your audience’s attention.

7. Make a Thank You Video to Show Your Care and Appreciation

Customers appreciate when businesses go the extra mile to show their gratitude. One creative way to do this is by creating a thank you video that highlights your appreciation for your customers’ support. This can be a simple message from the CEO, a compilation of employees expressing their gratitude, or even a short animation that captures the essence of your brand’s gratitude.

Pro tip: Share your thank you video on social media, your website, and even include it in your email marketing campaigns. This small gesture can go a long way in building customer loyalty and encouraging repeat business.

8. Add a Creative Flair to Your Data by Making Whiteboard Videos

Data can be dull, but it doesn’t have to be. Whiteboard videos are an excellent way to present complex information in a creative and engaging manner. By using simple visuals and animations, you can turn your data into easily digestible content that your audience will enjoy watching.

Pro tip: Whiteboard videos can be particularly effective when explaining a complicated concept or showcasing the benefits of your product or service. Use this format to break down complex information into small, understandable chunks that your audience can easily digest.

9. Everybody Loves Video Office Tours!

Video office tours are a fantastic way to give your audience a behind-the-scenes look at your company’s culture and work environment. By showcasing your office space, you can humanise your brand and create a more personal connection with your audience. This can be particularly effective for businesses that have unique or visually appealing office spaces.

Pro tip: Make your video tour engaging by showcasing different aspects of your office, interviewing employees, or highlighting any unique features or amenities your workspace has to offer. This will provide your audience with a well-rounded view of your company culture and help establish a stronger connection to your brand.

10. For the Ultimate Video Content: Try Out a Weekly Series

Creating a weekly video series is an excellent way to establish a consistent presence on social media, engage your audience, and provide valuable information that will help boost your sales. This can be a how-to series, a Q&A segment, or any other format that aligns with your brand and provides value to your audience.

Pro tip: Be consistent with your weekly series by uploading videos on the same day each week and promoting them across your social media channels. This will help build anticipation and create a loyal following of viewers who look forward to your weekly content.

The Bottom Line

The possibilities for using video content to boost your sales are endless, so don’t be afraid to think outside the box and get creative. Remember, the key is to engage, entertain, and educate your audience while showcasing your brand’s unique personality. So grab your camera, hit record, and watch those sales soar.

Are you looking for a corporate video production company in Sydney? Whether you’re looking for a corporate video for internal training or an external marketing video, Ivory Media can help. We look forward to hearing from you and helping you create a corporate video that will help your business reach its goals.