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Digital marketing trends change quite frequently. As we approach the end of another year, it’s time for us tech-lovers to jump into our time machine and look into what’s going to be on every marketer’s radar in 2016.

Here we go!

5 Digital Marketing Trends to Watch in 2016

Understanding the following five trends will help you improve your own marketing tactics. Make a note of these so you can apply them in the new year.

1. Social Media

This is by no means a new entrant onto the list but now that it’s been around for a few years, social media has grown-up and consumers expect brands to have a stellar presence.

And so they should because after all, social media is just another avenue for brands to connect and engage with customers.

Whose pages do you check everyday? That’ll give you great insight into what really works.

2. Being Mobile Matters

Once upon a time, optimising your website and other platforms for mobile was an optional extra.

With the way we consume content faster than ever and on the go thanks to mobile devices, it’s now very much a necessity.

A user-friendly mobile experience will keep any brand in their customers’ good books. Anything else is likely to see customers voting with their feet.

3. Data and Metrics

People love numbers and numbers don’t lie. With the increase in use of technology in marketing, comes the added bonus of being able to track and measure everything.

Of course, data is useless without interpretation so while there is likely to be more data and measurement around than ever in 2016, it’ll be interesting to see how brands use this to their advantage.

4. Everything Is Likely to Become Faster Again

Remember the days when people mostly consumed video content via YouTube?

It seems so long ago but now, video content is everywhere we look and is one of the most used tools at our fingertips.

The transition from dial-up to Wi-Fi and 4G mobile networks has certainly helped to cement video as a key player in the digital marketing space for a long time to come.

5: Storytelling Is at the Heart of Everything

We can rattle on about how advanced technology has become and how much data we have on-hand but at the end of the day, it all comes back to storytelling.

The most successful brands in the digital space excel at humanising their products, services and brands to appeal to everyone and anyone.

Without quality storytelling, everything else tends to fall flat.

Ask Us About Digital Marketing Trends

Excited about how digital marketing and video could help your business or brand? Email us on info@ivorymedia.com.au and speak to one of our experts.