Overview
Vance Finance approached us to create an entire brand identity to position themselves within the market as a classic, premium, professional and trustworthy business, with a move to boost their brand awareness and growth.
Approach
We conducted market research to gain an understanding of Vance Finance’s competitors and how we could provide a point of difference in a saturated market. We created a mood board of potential design directions and once a direction was chosen we crafted three unique custom logo concepts.
Outcome
Once the logo design was approved we developed a set of brand guidelines, marketing material, business stationery, proposal templates and a brand new website.
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Frequently asked questions
What Is a Corporate Video?
A corporate video is a marketing video produced by a business. It is mainly used to raise awareness of your brand and services. There are multiple types, such as training, educational, testimonial, explainers, company profile videos, and more.
What sort of video should I create for my business?
The type of video you should create for your brand really depends on your objectives and what you’re trying to achieve. For instance, if you’re releasing a new product, product videos can be an effective way to showcase its features and benefits. If your goal is to educate your viewers about your particular service or brand, an instructional video might be the best approach. It’s always best to start by clearly defining your goal and then devising a plan from there to create a video that aligns with your brand’s message and resonates with your target audience.
How Long Does It Take to Produce a Corporate Video?
It typically takes four to six weeks to take a corporate video from pre-production to the final editing stage.
How Much Does Corporate Video Production Cost in Australia?
Corporate video production costs in Australia start at $5000 and there’s no upper limit. The exact cost depends on your vision, requirements, and style.
What Factors Influence the Cost of Video Production?
The length of the video, the complexity of the script, the level of editing required, the use of special effects, and location expenses are some factors that affect the cost of video production. There are many more variables to consider!