Overview
The UNSW Alumni team holds an awards event each year to recognise and honour the unique contribution of UNSW Alumni across a range of societal impact categories.
The Alumni team approached Ivory Media looking to promote brand loyalty of UNSW Sydney amongst its Alumni community and potential donors, by telling the stories of each Alumni Award winner – their efforts, challenges and achievements.
In previous years, the stories of the winners had not been effectively communicated, resulting in minimal engagement. The Alumni team looked to us for our deep storytelling expertise and production support to create a compelling series of videos and photography.
Project
Recognising Remarkable Contributions
Client
What we did
Creative, Video Production, Photography
Approach
We proposed a documentary-style, interview-driven approach, providing insight into the challenges the winners had faced and what motivated them to pursue their work with excellence.
Following our pre-interview sessions we got to work on a detailed production plan for shoots in Perth, Canberra and Sydney, Indonesia and Vietnam. The interview footage was then distilled into 2-3mins of narrative for each winner.
Outcome
The feedback that we received from the client and the award winners was resoundingly positive. Each winner felt that we’d told their story in an authentic and compelling way and they thoroughly enjoyed the experience of shooting with us. The Alumni team were so thrilled with the results they’ve booked us to do it all again this year!
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Frequently asked questions
What Is a Corporate Video?
A corporate video is a marketing video produced by a business. It is mainly used to raise awareness of your brand and services. There are multiple types, such as training, educational, testimonial, explainers, company profile videos, and more.
What sort of video should I create for my business?
The type of video you should create for your brand really depends on your objectives and what you’re trying to achieve. For instance, if you’re releasing a new product, product videos can be an effective way to showcase its features and benefits. If your goal is to educate your viewers about your particular service or brand, an instructional video might be the best approach. It’s always best to start by clearly defining your goal and then devising a plan from there to create a video that aligns with your brand’s message and resonates with your target audience.
How Long Does It Take to Produce a Corporate Video?
It typically takes four to six weeks to take a corporate video from pre-production to the final editing stage.
How Much Does Corporate Video Production Cost in Australia?
Corporate video production costs in Australia start at $5000 and there’s no upper limit. The exact cost depends on your vision, requirements, and style.
What Factors Influence the Cost of Video Production?
The length of the video, the complexity of the script, the level of editing required, the use of special effects, and location expenses are some factors that affect the cost of video production. There are many more variables to consider!
