Overview
We were tasked with developing a brand identity that would resonate within the market and articulate their point of difference within a highly competitive industry. This brand needed to be timeless, authoritative and welcoming, carrying the Evolution values through in every design choice and content touchpoint.
Project
Full Brand Relaunch
Client
Evolution Real Estate
What we did
Logo Design, Video Production, Photography, Graphic Design
Problem
Evolution Real Estate was born when a group of Sydney’s premiere real estate agents decided to change the narrative. In an industry where standards often fall far below expectations, this team recognised the opportunity to deliver high-quality, consistent and authentic results to their clients. Part of the Evolution difference is a specific focus on digital technologies that creates seamless client experiences. Buying, selling and renting is simplified through strategic technological processes, creating simplicity and peace of mind for all parties involved.
Evolution’s focus is on building powerful long-term relationships with their clients on the foundation of honest, reliable and fantastic service. Knowing that their brand needed to make a statement within a crowded competitor pool, Evolution Real Estate came to us to find a way to cut through the noise.
Outcome
Bringing the brand to life
We provided a wide range of services from brand development through to photography, building an asset pool that resulted in a rich, distinctive and effective brand identity. Our work included the design of a professional and recognisable logo, the development of brand guidelines that ensure consistency across all marketing collateral, as well as a wide range of flyers, signage, social media templates and website/marketing banners.
We also delivered a high-quality comedic cinema commercial from conception through to execution, with Ivory Media’s team responsible for scripting, storyboarding, production and post-production. With the addition of professional, modern and welcoming headshots of the Evolution team, our work was complete!
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Frequently asked questions
What Is a Corporate Video?
A corporate video is a marketing video produced by a business. It is mainly used to raise awareness of your brand and services. There are multiple types, such as training, educational, testimonial, explainers, company profile videos, and more.
What sort of video should I create for my business?
The type of video you should create for your brand really depends on your objectives and what you’re trying to achieve. For instance, if you’re releasing a new product, product videos can be an effective way to showcase its features and benefits. If your goal is to educate your viewers about your particular service or brand, an instructional video might be the best approach. It’s always best to start by clearly defining your goal and then devising a plan from there to create a video that aligns with your brand’s message and resonates with your target audience.
How Long Does It Take to Produce a Corporate Video?
It typically takes four to six weeks to take a corporate video from pre-production to the final editing stage.
How Much Does Corporate Video Production Cost in Australia?
Corporate video production costs in Australia start at $5000 and there’s no upper limit. The exact cost depends on your vision, requirements, and style.
What Factors Influence the Cost of Video Production?
The length of the video, the complexity of the script, the level of editing required, the use of special effects, and location expenses are some factors that affect the cost of video production. There are many more variables to consider!