Overview
CNHI has engaged us many times to deliver numerous video and photo assets for use in campaigns and in company brochures. Catch a glimpse of our work for CNHI here.
Approach
Ivory Media leveraged exceptional organisational rigour, wealth of production experience and long-built vendor relationships to coordinate an efficient, effective interstate shoot, smoothly navigating the challenges of a very tight deadline and the inability to do a pre-shoot recce. Strategies included maximising ideal sunrise lighting with morning drone filming, supplemented by afternoon side-by-side vehicle filming and photography to highlight features.
Outcome
CNHI continues to actively utilise Ivory’s launch assets across myriad high-visibility settings including printed brochures, website pages, expo displays along with paid social promotions on Meta and LinkedIn, boosting the performance and cost efficiency of CNH’s digital advertising and direct marketing initiatives.
With a multi-year relationship marked by consistent quality, transparency and delivery amidst variable agricultural production cycles, CNH repeatedly engages Ivory Media as a deeply embedded partner fully invested into the outcomes of their enterprise.
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Frequently asked questions
What Is a Corporate Video?
A corporate video is a marketing video produced by a business. It is mainly used to raise awareness of your brand and services. There are multiple types, such as training, educational, testimonial, explainers, company profile videos, and more.
What sort of video should I create for my business?
The type of video you should create for your brand really depends on your objectives and what you’re trying to achieve. For instance, if you’re releasing a new product, product videos can be an effective way to showcase its features and benefits. If your goal is to educate your viewers about your particular service or brand, an instructional video might be the best approach. It’s always best to start by clearly defining your goal and then devising a plan from there to create a video that aligns with your brand’s message and resonates with your target audience.
How Long Does It Take to Produce a Corporate Video?
It typically takes four to six weeks to take a corporate video from pre-production to the final editing stage.
How Much Does Corporate Video Production Cost in Australia?
Corporate video production costs in Australia start at $5000 and there’s no upper limit. The exact cost depends on your vision, requirements, and style.
What Factors Influence the Cost of Video Production?
The length of the video, the complexity of the script, the level of editing required, the use of special effects, and location expenses are some factors that affect the cost of video production. There are many more variables to consider!